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The Benefits of a Value-Led Sales Approach in a Recessionary Market
As sales professionals, it's easy to fall into the trap of relying on a feature and benefit approach to selling. After all, this method is tried and true, and it can be effective in certain situations. However, in today's market, a value-led approach is often the better choice So, what's the...
The Power of Flexible Frameworks for Agencies
As an agency owner, I know that growth is the ultimate goal. However, growth can also bring its own set of challenges, such as managing a larger team and ensuring that client deliverables are met consistently and efficiently. That's why I want to share with you why flexible frameworks are...
The Agency Model: Facing Extinction or Evolution in the Digital Age
The business world is constantly evolving and for many agencies, keeping up with changes can be a real challenge. However, as digital and AI technologies continue to advance, it's becoming increasingly clear that some agency models may be suffering from exhaustion. Business model exhaustion occurs...
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