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The Benefits of a Value-Led Sales Approach in a Recessionary Market

The Benefits of a Value-Led Sales Approach in a Recessionary Market

by Stu Jordan | Jan 15, 2023 | Human First Sales Solutions

As sales professionals, it’s easy to fall into the trap of relying on a feature and benefit approach to selling. After all, this method is tried and true, and it can be effective in certain situations. However, in today’s market, a value-led approach is...